200 Most Important SEO Ranking Factors in 2019

SEO Ranking Factors in 2019

The best way to get traffic to your website is by optimizing your website for organic traffic. You do this by making sure that your site is implemented with search engine ranking parameters. What is it exactly that google search engine robots look for when they crawl your website for information?

There are 200+ SEO ranking factors that help google search engine robots to determine which websites should show in search results and how they should rank accordingly. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to cater to these factors.

The good news is that not all of the 200+ ranking factors are equal. Some ranking factors are more important than others

Google ranking algorithms are constantly changing. Some factors become more or less important, and some factors are newly introduced or removed. It’s important to stay up to date on the latest search engine ranking factors and regularly use an SEO audit tool to scan your site to ensure that you’re following the most up-to-date SEO best practices.

That is what we are going to take a closer look at in this article, the top 200 most important SEO ranking factors.

  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Back-links Factors
  • User Factors

Domain factors:

1. Domain age
2. Keyword appearance in top-level domain
3. Keyword as first word in the domain
4. Domain registration length
5. Keyword in subdomain name
6. Domain history
7. Exact match domain
8. Public vs Private whois
9. Penalized whois owner
10. Country TLD extension

Page-Level Factors:

11. Keyword in title tag
12. Title tag starts with keywords
13. Keywords in description tag
14. Keyword appearance in H1 tag
15. Keyword is most frequently used phrase in document
16. Content length
17. Keyword density
18. Latent semantic indexing keywords in content (LSI)
19. LSI keywords in title tag and description
20. Page loading speed via HTML
21 Duplicate content
22. Rel = canonical
23. Page loading speed via chrome
24. Image optimization
25. Recency of content updates
26. Magnitude of content updates
27. Historical updates page updates
28. Keyword prominence
29. Keywords in H2 H3 tag
30. Keyword word order
31. Outbound link quality
32. Outbound link theme
33. Grammer and spelling
34. Syndicated content
35. Helpful supplementary content
36. Number of outbound links
37. Multimedia
38. Number of internal links pointing to page
39. Quality of internal links pointing to page
40. Broken links
41. Reading level
42. Affiliate links
43. HTML errors/ w3c validation
44. Page host domain authority
45. Pages’ PageRank
46. URL length
47. URL path
48. Human editors
49. Page category
50. WordPress tags
51. Keywords in URL
52. URL string
53. Reference and sources
54. Bullets and numbered list
55. Priority of page in sitemap
56. Too many outbound links
57. Quantity of other keywords page rank for
58. Page age
59. User-friendly layouts
60. Parked Domains
61. Useful content

Site-Level Factors:

62. Content providers value and unique content
63. Contact us page
64. Domain trust/trust rank
65. Site architecture
66. Site updates
67. Number of pages
68. Presence of sitemap
69. Site uptime
70. Server location
71. SSL certificate
72. Terms of services and privacy page
73. Duplicate meta information on-site
74. Breadcrumbs navigation
75. Mobile optimized
76. YouTube
77. Site usability
78. Use of google analytics and google webmaster tool
79. User reviews/Site reputation

Backlink Factors:

80. Linking domain age
81. # of linking root domains
82. # of links from separate c-class IPs
83. # of linking pages
84. Alt tags
85. Links from Edu or .guv domains
86. PR of linking pages
87. Authority of linking domains
88. Links from competitors
89. Social share of referring pages
90. Links from bad neighborhood
91. Guest post
92. Links to homepage domains that page sites on
93. Nofollow links
94. Diversity of links types
95. Sponsored links or other words around the links
96. Contextual links
97. Excessive 301 redirects to page
98. Backlink anchor text
99. Internal link anchor text
100. Link title attribution
101. Country TLD of Referring domain
102. Link location in content
103. Link location on page
104. Linking domain relevancy
105. Page-level relevancy
106. Text around link sentiment
107. Keyword in title
108. Positive link velocity
109. Negative link velocity
110. Links from Hub pages
111. Link from authority sites
112. Linked to as Wikipedia pages
113. Co-occurrences
114. Backlinks age
115. Links from real sites vs splogs
116. Natural links profile
117. Reciprocal links
118. User-generated content links
119. Links from 301
120.Schema. org microformats
121. Dmoz listed
122. Yahoo directory listed
123. Number of outbound links on a page
124. Forum profile links
125. Word count on linking content
126. Quality of linking content
127. Sitewide links

User Interactions:

128. Organic clicks through rate for a keyword
129. Organic CTR for all keywords
130. Bounce rate
131. Direct traffic
132. Repeat traffic
133. Blocked sites
134. Chrome bookmarks
135. Google toolbar data
136. Number of comments
137. Dwell time

Bounce Rate Basics

Algorithm Rules:

138. Query deserves freshness
139. Query deserves diversity
140. User browsing history
141. User search history
142. Geo targeting
143. Safe search
144. Google+ circles
145. DMCA complaints
146. Domain diversity
147. Transactional searches
148. Local searches
149. Google news box
150. Big brand preference
151. Shopping results
152. Image results
153. Easter egg results
154. Single site results for brands

Brand Signals:

155. Brand name anchor text
156. Branded searches
157. Site has Facebook page and likes
158. Site has Twitter page and followers
159. Official LinkedIn company page
160. Employee listed at LinkedIn page
161. The legitimacy of social media accounts
162. Brand mentions on news site
163. Co-citations
164. Numbers of RSS subscribers
165. Brick and mortar location with google+ local listing
166. Website is tax-paying business

On-Site Web-Spam:

167. Latent sema: indexing keywords in content
168. Links to a bad neighborhood
169. Redirects
170. Website is tax-paying business
171. Site over-optimization
172. Pages over-optimization
173. Ads above the fold
174. Hiding affiliate links
175. Affiliate sites
176. Autogenerated content
177. Excess PageRank sculpting
178. IP address flagged as spam
179. Meta tag spamming

Off-Page Web-Spam:

180. Unnatural influx of links
181. Penguin penalty
182. Link profile with high % of low-quality links
183. Linking domain relevancy
184. Unnatural links warning
185. Links from the same class C IP
186. Poison anchor text
187. Manual penalty
188. Selling links

SEO Trends

That’s quite a list.

To summarize, here are the most important 200+ Google ranking factors in 2019:

  • Referring domains
  • Organic click-through-rate
  • Domain authority
  • Mobile usability
  • Dwell time
  • Total number of backlinks
  • Content quality
  • On-page SEO

Now I’d like to hear from you:

Which SEO ranking factors from the above list was new to you?

Or maybe I missed something.

Either way, do let me know by leaving a comment below for any update to be done in the article.

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